Although this video is an ad produced by Samsung, the events and emotions are very real and unrehearsed. In a campaign to launch a new call center, with video calling as an option for the hearing impaired, Samsung set out to capture the surprise of one young man in particular. It took over a month of planning to ensure that everything was just right, and it definitely paid off.
Muharrem, from Istanbul, Turkey, received quite the surprise and a lot of confusion as well when suddenly everybody in his neighborhood knew sign language. His response is just heartwarming and goes to show how profound the little things can be to somebody. Never underestimate the power of a simple act of kindness.