Yes, you did in fact read the title correctly; shoes made from trash. Actually, an entire clothing line, but let us explain a little more…
Adidas is definitely raising the bar for innovation in 2017, and they are sure to raise some eyebrows in such a good way. Teamed with Parley Ocean Plastics they have set out to sell one million pairs of shoes that are made from recycled ocean plastics and fishing nets. They have also created a clothing line including high-performance swimwear and other attire, truly making this campaign one of the biggest ecological breakthroughs.
We applaud Adidas and Parley and look forward to seeing what else this amazing collaboration comes up with this year. You can read about this futuristic launch here. Also, have a look at their swimwear included in the video ad below. This is one awesome concept in a sea of opportunity.
